To create a Self-Optimizing Campaign, click the Create button on the Campaigns landing page and select Create Self-Optimizing Campaign.
A new Campaign launches with the Campaign display in edit mode. You can start designing your Campaign right from this display.
The Campaign's name must be unique across the system. Unlike some of the other rules (such as action), the same Campaign name cannot be used at different hierarchical levels (Top/Issue/Group). The name must also begin with a letter and should not contain any special characters (except spaces and underscores).