Defining triggers for paid media
For consistent results across owned and paid channels, you can use Next-Best-Action to drive customer engagement on external media platforms such as Facebook Ads and Google Ads. Using Next-Best-Action with paid media ensures that each individual in an audience is targeted with the optimal offers at the right priority and maximum bid amount.
Pega Customer Decision Hub
For more information, see Triggering paid updates through Next-Best-Action.
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