The following table describes the data fields contained in the Details section:
|Description / Purpose
|Marketing identifier for this action. Users can output this value in treatments and/or use it internally to track action performance.
|Variation in a set of actions (e.g. size, color, etc.). This property is used in action bundling for Advisor. Variants for the same action will be grouped and selectable during bundling.
|Classification of the action. This property is used in the Advisor Negotiation use case.
|Brief description of the action. This property is used in the Advisor Assessment and Negotiation use cases.
|Benefits associated with the action
|Use this field to provide a link to an image to display for this action when it is rendered as part of a Real-Time Container.
|Click through URL
Use this field to provide a link to a web page or a file that provides more details on this action. When this action is included in a Real-Time Container, clicking this action in the Container will re-direct to the URL specified in this field.
|Use this field to reference an image (Binary File rule) which represents this action. This image displays in the details side bar, when the action is referenced in Outbound Campaigns (in the Action card and the Add action configuration window), and in the Actions landing page.
|Number of action responses required before a model is reliable. This field is used in conjunction with Starting Propensity in the adaptive model propensity smoothing formula.
|Default propensity for the action before the model is reliable. This field is used in conjunction with Starting Evidence in the adaptive model propensity smoothing formula.