NBA Strategy framework components: Arbitrate through NBA Post-Process extension
This is the last portion of the Next-Best-Action strategy framework and includes arbitration and final channel processing, followed by an option to use an alternate strategy (the NBA Kill Switch) and the final extension point NBA Post-Process Extension Point sub-strategy.
Pega Customer Decision Hub
The NBA Kill Switch is actually the Next-Best-Action active setting in the NBADesignerSettings DDR; if this is set to false, the Fallback NBA Strategy is invoked instead of using the NBA framework. This fallback strategy is provided with no logic, but can be extended to include any default actions to be presented in case NBA is switched off.
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