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Responding to real-time customer engagement with real-time event triggers

Updated on August 4, 2022

Events provide a mechanism for responding to real-time marketing opportunities. An Event is essentially an entry-point into the application which can be initiated by internal or external systems. Events can be mapped to Multi-Channel Campaigns and can trigger their execution.

Pega Customer Decision Hub

Real-Time Events are listed on the Events tab of the Real-Time Artifacts landing page. This landing page is accessible in the Pega Customer Decision Hub portal via: ContentReal-Time Artifacts.

The Events landing page provides a quick overview of the Events rules configured in the application. The landing page indicates whether an Event is active or inactive. The Valid From and Valid To values (if configured) are displayed in green if they are currently satisfied.

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