Events provide a mechanism for responding to real-time marketing opportunities. An Event is essentially an entry-point into the application which can be initiated by internal or external systems. Events can be mapped to Multi-Channel Campaigns and can trigger their execution.

Real-Time Events are listed on the Events tab of the Real-Time Artifacts landing page. This landing page is accessible in the Pega Customer Decision Hub portal via: ContentReal-Time Artifacts.

The Events landing page provides a quick overview of the Events rules configured in the application. The landing page indicates whether an Event is active or inactive. The Valid From and Valid To values (if configured) are displayed in green if they are currently satisfied.

• Creating a real-time event
• Triggering a real-time event with the Event Stream service
• Triggering an Event with the SOAP, HTTP and REST services
• Using a geofence to trigger a real-time event
• Integrating real-time events with Pega Event Strategy Manager