Marketers can start configuring the Campaign right from the Create a campaign screen. Once the Campaign has been created, they can use the Edit button to go into edit mode and make further updates to the Campaign configurations.
As the user updates the Campaign's configuration, the updated values are displayed in the overview pane on the right. This pane provides an overview of the Campaign's various configurations. The overview pane is displayed at all times and includes links to open relevant artifacts.
The following sections provide details on the steps involved in configuring a Campaign:
- Configuring Self-Optimizing Campaign Details
- Configuring the Audience for Self-Optimizing Campaigns
- Configuring the Actions for Self-Optimizing Campaigns
- Configuring the Outcome Optimization for Self-Optimizing Campaigns