Simulating Next-Best-Action configuration changes
To ensure that Next-Best-Action Designer configuration is correct, configure and run persona tests and simulation counts. With persona tests, you can check that you are getting the expected results for a specific user persona, and in this way validate your engagement policies and arbitration settings. After using a persona test to ensure that your engagement policies and arbitration are correct and give the expected results, run a simulation count to understand how many customers meet your specific engagement policies.
Pega Customer Decision Hub
In addition to manually running these tests, Pega Customer Decision Hub
automatically adds all persona tests to a suite of tests, which you can use to manage
regression testing for your application.
- Identifying opportunities to improve next-best-action strategies with Value Finder
- Testing Next-Best-Action configuration with persona testing
- Creating a data flow for testing Next-Best-Action strategy
- Deploying sample production data to a Business Operations environment for testing
- Simulation testing
- Optional: Comparing decision results in the Visual Business Director planner
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