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Understanding Next-Best-Action Designer basics

Updated on August 4, 2022

The Next-Best-Action Designer user interface provides an easy to use, guided way to define, manage and monitor your next-best-actions across your inbound and outbound channels.

Pega Customer Decision Hub

Next-Best-Action Designer lays out the set of steps that need to be completed to fully define your next best actions. Each tab contains a set of metadata that is used by the strategy framework to determine the personalized set of actions for customers.

Next-Best-Action Designer layout

  • Previous topic Improving customer experience with next-best-action on owned channels
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