Skip to main content


         This documentation site is for previous versions. Visit our new documentation site for current releases.      
 

Understanding unsubscribe data with the Unsubscribed Customers report

Updated on August 4, 2022

The shipped application also includes a sample Report Definition that allows users to review details on customer unsubscribes for the email channel. This report is available in the Report Browser under the Subscription category.

Pega Customer Decision Hub

Clicking the above link launches the report, which displays a chart for the email unsubscribes in the last 30 days. The chart groups unsubscribes by Treatment Name. Within each group (bar), there is a further classification based on the unsubscribe reason.

In addition to the chart, the report also displays an expandable breakdown of unsubscribes by reason:

Clicking on a region in the chart (or an expanded row in the reason breakdown) switches the display to a list. This list includes relevant details that were captured as part of the unsubscribe request, such as the Issue, Group, and action name.

  • Previous topic Configuring a subscription microsite
  • Next topic Extending the capabilities of next best action with customized strategies

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us