Additional NBA Strategy framework components
The following features in the Next-Best-Action Designer Framework are driven by Decision Data Rules (DDRs) which need to be configured directly by the user.
Pega Customer Decision Hub
- Propensity Thresholds
- Define which actions should not be considered for arbitration based on
propensity.
Note: Starting in Pega Customer Decision Hub 8.7, this feature may now be configured from the Arbitration tab in Next-Best-Action Designer. - Priority Thresholds
- Define which actions should not be considered for arbitration based on priority.
- Action Limits
- Define which actions should be eliminated after arbitration.
- Arbitration Influencers
- Define how action outcomes will influence future arbitration.
- Journey Upweighting
- Define weight adjustment properties for Journey Stages.
Note: Starting in Pega Customer Decision Hub 8.7, this feature may now be configured from the Engagement Policy tab in Next-Best-Action Designer when editing a journey stage.
Each of these features is described in more detail in their separate sections.
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