The following features in the Next-Best-Action Designer Framework are driven by Decision Data Rules (DDRs) which need to be configured directly by the user.

• Setting Propensity Thresholds

  Propensity Thresholds are a means of setting a minimum value for the adaptive model propensity below which actions or treatments will not be considered for arbitration.

• Setting Priority Thresholds

  Priority Thresholds are a means of setting a minimum value for the calculated priority below which actions or treatments will not be considered for arbitration.

• Setting limits on the number of actions

  The Final Action Limits feature can be used to control the number of actions delivered to contacts.

• Setting Output Bundling and Primary Contact options

  The Output Bundling Settings DDR contains the automatic bundling options for delivering actions - primarily on outbound channels, although the options are available for inbound channels if required.

• Using Arbitration Influencers

  The purpose of arbitration influencers is to use the insights gained from the outcome of presenting an action to influence the arbitration of the same action - or one or more related actions - at some future interaction.

• Adjusting journey weight

  You can now adjust the journey weight in the Customer Decision Hub portal. This feature is available in the Business levers / Journey weighting section on the Arbitration tab of Next-Best-Action Designer.