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Configuring analytics driven targeting

Updated on September 15, 2022

To configure analytics driven targeting, select the business groups to include in the approach, and then configure how each business group should be used by the Strategy you are creating.

Pega Customer Decision Hub
  1. In the Targeting approachAnalytics driven section, click Configure.
  2. In the Add groups window, select one or more business groups, and then click Apply.
    Note: The window only shows the business groups that you selected for the objective. For more information, see Configuring the Fixed or Dynamic Action Bundle objective or Configuring the Paid Optimization objective.
  3. Optional: By default, the Strategy uses all actions for the selected business groups. If you want to select specific actions instead, click All actionsSelect actions, and then click Configure.
  4. Optional: To view all actions in a group, click ActionsView all actions.
  5. Optional: To remove a group from the targeting approach, click ActionsRemove by the name of the group.
  6. Optional: Specify eligibility criteria for the selected actions. For more information, see Configuring Elibilities.
  7. Specify how the selected actions should be prioritized. For more information, see Configuring Prioritization.

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