If the propensity of all the actions or treatments available to a customer is below the configured relevant action setting, Value Finder counts that customer among those who receive only irrelevant actions. To provide a convenient starting point, on first analysis, the setting is configured in such a way that actions are considered irrelevant for 5% of customers with the lowest propensities. In this way, Value Finder calculates the propensity threshold for determining relevant actions.

You can change the relevant action setting (propensity threshold) according to your business definition of a relevant action, and then re-run the Value Finder analysis.

The relevant action setting is displayed in the header of the Value Finder landing page:

To understand how the relevant action setting works, consider the following example. The table below shows an audience of 20 customers. Various actions and treatments are available to them, and they have different propensities for these actions:

When the propensity threshold is set to 5% of customers (as visualized by the position of the slider), 1 out of 20 customers in this audience receives only irrelevant actions. The customer with the lowest propensity in the table is C20. This customer's propensity is 24%, which is the propensity threshold for determining relevant actions. Customers who have actions with propensities above 24% are considered well-served, which means that they have at least one relevant action.

If the propensity threshold is set to 10% of customers, 2 out 20 customers in this audience have only irrelevant actions: C20 and C19 with propensities of 24% and 30% respectively. In this case, customers with propensities above 30% are considered well-served.

To change the relevant action setting, perform the following steps: