In Pega Customer Decision Hub, strategies are the underlying mechanism that determines which action are selected for which customers.

• Understanding globally optimized strategies

  Introduced in Pega Customer Decision Hub version 8.4, globally optimized strategies (GOS) are a new type of decision strategies that focus on providing the best performance at runtime. Strategies created by using Next-Best-Action Designer support GOS out of the box, but you can also configure other strategies to benefit from the performance improvements that GOS provides.

• Creating strategies

  You can create new Strategies from the Strategies landing page in the Pega Customer Decision Hub portal.

• Configuring Pega Customer Decision Hub strategies

  Strategies in Pega Customer Decision Hub are configured in a similar way as in the Pega Platform. For more information, see About Strategy rules. However, Pega Customer Decision Hub provides some additional options.

• Configuring ethical bias checks

  You can test your strategies for unwanted bias by creating an ethical bias policy. For example, you can test whether your strategies generate biased results by sending more actions to male rather than female customers, as well as check how big the bias is. Perform the following procedure to configure the fields that you want to use to measure bias and to define the thresholds for detecting bias.