Users can utilize the Plan tab to specify various details about the Campaign. These details are organized into the following sections:

• Campaign details
• Financials

Campaign details

This section includes basic details about the Campaign and includes the following:

• Name
• Issue
• Group
• Business objective
• Context - Type of audience to target via this Campaign. The value selected for this field determines the items presented in the Audience and Marketing strategy sections in the Build tab. By default, the available contexts are Customer or Prospect. You can define additional Customer populations, for example, Accounts, to better target your campaigns. For more information, see Manually configuring the customer class.
• Campaign type
• Key code
• Campaign image - Image associated with the Campaign. This image is displayed in the right overview pane and in the card for the Campaign on the Campaigns landing page.
• Priority
• Anticipated planning and launch dates
• Ignore global exclusion list - Authorized users can enable this option to have outbound processing of actions for this Campaign ignore the global exclusion list. Refer to the Exclusion List chapter for details.

Financials

This section includes fields to specify financial metrics for the Campaign. These values typically play an important role in the approval of the Campaign.