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Testing Next-Best-Action configuration with persona testing

Updated on September 15, 2022

You can design persona-based tests to verify that the Next-Best-Action Strategy gives the expected results. For example, design a customer test persona, and then run a test to verify that the customer receives a specific action with high propensity.

Pega Customer Decision Hub
  1. On the Engagement policy tab, click the name of any group, or click All groups to run the simulation for all issues and groups in your business structure.
  2. Click ActionsPersona testing.
  3. If you did not previously configure a persona test, click Create test.
  4. In the Create test window, configure the conditions for the test to pass.
    For example: Select the action and treatment that you expect the test persona to receive according to your Next-Best-Action Strategy.
  5. In the Persona (Data transform) field, select the persona against which you want to test the strategy. For more information, see Configuring persona tests.
  6. In the Next-Best-Action scope section, select whether the test should only check engagement policy configuration, or also include additional elements, like constraints and arbitration.
  7. Click Create.
  8. Select the test and click the Run selected tests icon.
  9. After the persona test finishes, analyze the results to see whether the result matches the expected outcome.

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