The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub and provides the best practice for implementing enterprise-level next-best-action.

• Next-Best-Action Designer metadata

  The configuration information managed by the Next-Best-Action Designer interface is stored in a set of decision data rules (DDRs). The strategy framework references the RealtimeControl sub-strategy and pulls in the appropriate DDR based on the strategy.

• Trigger strategy

  A trigger strategy is generated after you define a trigger within Next-Best-Action Designer and specify the business structure to apply. You cannot modify it directly. This strategy is referenced by a data flow, which is also generated and managed by the system.

• NBA Strategy framework

  This is executed separately for each context after the engagement polices have been evaluated for that context, and performs the majority of the work within Next-Best-Action Designer.

• Testing the Next-Best-Action strategy framework

  You can verify that your Next-Best-Action Designer configuration is giving the desired results by using the Customer Profile Viewer or defining a data transform that represents a test customer persona, and running a test for this persona directly from the strategy canvas.