You can use Pega Customer Decision Hub with Pega Customer Service to drive up-sell, cross-sell, and retention offers, and provide additional guidance to representatives on the next best action for the current customer and context. These suggestions appear as Suggested Tasks during the interaction. Customer Decision Hub also helps the wizard to create the marketing-related rules in the new application layer interaction.
To use this feature, ensure that Pega Customer Decision Hub is installed and licensed. If using local campaigns with Pega Sales Automation, Pega Web Mashup must also be installed on the Pega Customer Service application server.
For more information about Pega Marketing, see the Pega Marketing product page. For information about how to install Pega Customer Decision Hub, contact your Pega support representative.