Pega Next-Best-Action Advisor is a call center application built on the Pega Customer Relationship Management platform. It can be deployed as part of Pega Customer Service, as a stand-alone application with a Pega Next-Best-Action Advisor portal, or referenced in the context of an existing third-party desktop application.

Pega Next-Best-Action Advisor is built for marketers who are responsible for managing inbound customer communications and experiences. It provides features to rapidly create and configure intelligent customer interactions that drive sales, reduce customer attrition, and maximize the customer experience in inbound channels such as call centers and web. Because Pega Next-Best-Action Advisor continuously assesses the customer and the interactions, marketers can create intelligent, optimal, and personalized offers, thereby balancing customer needs against internal objectives, such as customer spend and customer risk.

With Pega Next-Best-Action Advisor, you can:

• Increase customer lifetime value through next-best-action recommendations.
• Increase personalized up-sell and cross-sell revenue.
• Increase customer retention rates while lowering costs.
• Calculate a personal investment budget for each customer.

For more information and a list of additional documents available for this release, see the Pega Next-Best-Action Advisor product page.

• Enhanced Pega Next-Best-Action Advisor capabilities
• Next-Best-Action Designer template for Pega Next-Best-Action Advisor improves the implementation of next best actions