Pega Next-Best-Action Advisor Implementation Guide
Pega Next-Best-Action Advisor is built for users who are responsible for managing inbound customer communications and experiences. The application provides features to rapidly create and configure intelligent customer interactions that drive sales, reduce customer attrition, and maximize the customer experience in inbound channels such as call centers and web.
Because Pega Next-Best-Action Advisor continuously assesses both the customer and the interactions, you can create intelligent, optimal, and personalized offers, thereby balancing customer needs against internal objectives, such as customer spend and customer risk.
Pega Next-Best-Action Advisor is a call center application built on the Pega Customer Relationship Management platform that can be deployed as part of Pega Customer Service, as a stand-alone application with a Pega Next-Best-Action Advisor portal, or referenced in the context of an existing third-party desktop application.
With Pega Next-Best-Action Advisor, you can:
- Increase customer lifetime value through next-best-action recommendations
- Increase personalized up-sell and cross-sell revenue
- Increase customer retention rates while lowering costs
- Calculate a personal investment budget for each customer
Ensure that you understand the implementation of your Pega Next-Best-Action Advisor application by reading the following topics:
Next topic Pega Next-Best-Action Advisor implementation prerequisites