Fulfill the first stage of the negotiation process by presenting the recommendation to the agent.

Each subscription on the account is represented as a row in the Recommendations section and is determined by the real-time container that is exposed by Pega Customer Decision Hub.

This recommendation is selected based on the propensity calculated by the adaptive models. The relevant rules are implemented through Next-Best-Action Designer.

Pricing

Pricing is the static amount of discounting available, which is constrained by an investment budget (as determined by the strategy). For example, when a manufacturer sets the price of their mobile device to $750, that price is fixed. As a telecommunications provider, you may choose to offer a $50 discount to the customer, but that impacts the cost of investment made to the them.

Each subscription is designated to a specific category of service, for example, Mobile or TV. The following types of subscription are available:

Shared

The subscription is not allocated to a specific individual and is instead associated with the household, for example, TV or broadband.

Individual

The subscription is allocated to a specific individual, for example, a mobile phone.

For more information, see "Showing recommendations in Pega Next-Best-Action Advisor" in the Understanding Pega Next-Best-Action Advisor capabilities tutorial on the Pega Next-Best-Action Advisor product page.

• Pega Next-Best-Action Advisor Product Overview