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Understanding Bundle Negotiator

Updated on April 20, 2022

To acquire, upgrade, or retain your customers through a contact center, learn about the capabilities of Pega Next-Best-Action Advisor.

Pega Next-Best-Action Advisor capabilities include:

Next best action
In one-to-one customer engagement, a next best action is the action that is the most suitable and relevant to a customer in a given context. The next best action is determined by combining AI insights and business rules that take into consideration customer needs and business objectives, as well as various business and operational constraints.
A collection of offers or actions made on the basis of next best actions. In the communications industry, a recommendation can be, for example, a personalized subscription upgrade.
Needs assessment
Alternative recommendations. In the communications industry, an alternative recommendation can be, for example, an advertised subscription upgrade with a different mobile phone.
Customized recommendations within the customer budget that take discounts into account.
Advertised bundle
A preconfigured group of products that are offered together for a specific price.
Personalized bundle
A group of products recommended for the customer by the Next-Best-Action strategy framework. The bundle includes the best offer from each category, that is, the offers for which the customer has the highest propensity.
Pega Customer Decision Hub

Use case

For example, John Smith is a long-standing customer of U+ Comm, a large telecommunications company. John has an individual subscription consisting of a data and voice mobile plan, which is soon eligible for renewal. U+ Comm wants to offer John a new contract that includes his family, too – a multilevel household plan that includes his partner, his children, and his mother.

To understand how Pega Next-Best-Action Advisor specialists, Product Managers, or CSRs can assist customers like John by using Pega Next-Best-Action Advisor capabilities to present, refine, and negotiate recommendations, refer to the following topics:

  • Previous topic Using Pega Next-Best-Action Advisor in your desktop application
  • Next topic Creating actions for Bundle Negotiator in Pega Next-Best-Action Advisor

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