By using Pega's Next Best Action in Pega Sales Automation, you can increase customer value and enhance the customer experience with every interaction as well as empower your customers through proactive contextual actions. In addition, you can analyze customer data and derive crucial customer insights that drive coordinated real-time decisions across all channels.

For information about the next-best-action architecture and configuration steps in Pega Sales Automation, see the following articles:

• Next-best-action architecture
• Configuring next-best-action use cases
• Configuring next-best-action strategies
• Next best actions provided out of the box

• Increase sales with artificial intelligence capabilities