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Next best action in Pega Sales Automation

Updated on May 10, 2021

By using Pega's Next Best Action in Pega Sales Automation, you can increase customer value and enhance the customer experience with every interaction as well as empower your customers through proactive contextual actions. In addition, you can analyze customer data and derive crucial customer insights that drive coordinated real-time decisions across all channels.

Pega Sales Automation Implementation Guide
Note: There are separate strategies for Pega Sales Automation for Insurance.For more information about next-best-action strategies for Pega Sales Automation for Insurance, see Next best action in Pega Sales Automation for Insurance.

For information about the next-best-action architecture and configuration steps in Pega Sales Automation, see the following articles:

  • Previous topic Activating and training adaptive models for artificial intelligence
  • Next topic Next-best-action architecture

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