Implementing Pega Customer Decision Hub features
Pega Sales Automation includes the Pega Customer Decision Hub next-best-offer strategies to support the sales process.
Next-best-offer recommendations
Pega Sales Automation uses Pega Customer Decision Hub to identify the top sales offer across a sales representative's book of business.
Adaptive models guide sales representatives and sales managers to the offers that have the highest propensity to close. When a prospect accepts an offer, an opportunity is automatically generated.
Enabling next-best-offer recommendations
To use next-best-offer recommendations in Pega Sales Automation, you must first integrate Pega Sales Automation with Pega Customer Decision Hub. You can then activate the feature in Pega Sales Automation.
- In Dev Studio, use Search to find and open the EnableNBSalesContactsQuadrant dynamic system setting (DSS).
- To activate next best offers, in the Value field, enter true, and then click on Save.
- Use Search to find and open the ConnectMKTURL DSS.
- In the Value field, enter the URL for your Pega Customer Decision Hub implementation, for example, http://NN.NN.N.NNN:8080/prweb/PRSOAPServlet, and then click on Save.
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