The ON24 Platform generates leads from webinars and other digital experiences. After integrating Pega Sales Automation with ON24, the system adds leads from webinars based on the configured behavior, so that you can work more effectively and reduce the need to track webinars or enter data manually. To integrate the platform with Pega Sales Automation, you enable ON24 in App Studio, and then set one of the behaviors that determine how and when the system adds leads to the main Leads window.

For more information, see Configuring the ON24 Platform integration.

• Pega Sales Automation enhancements