Before parsing data, the activity FreeFormatTextParseNormalize normalizes it to standardize values and terms throughout the text. Normalized data to be parsed is stored in the property. ParsedData.NormalizedText, and the original data is stored in the property ParsedData.OriginalText. Both forms of data can be viewed in the Message Details section.

The following shows a simple normalize rule, which identifies expressions such as payment and amount as transaction amounts.