The Adaptive Decision Manager (ADM) can learn how customers behave in real time. ADM makes increasingly accurate decisions by automatically adapting models when customer behavior changes. ADM is an integrated method for establishing customer preferences without previously collected historical data. It extends predictive analytics with an adaptive mechanism for establishing customer preferences with customer responses in real time.
The ADM service leverages the cloud framework, so it is native to the Pega 7 Platform and is supported by the decision data node infrastructure. Therefore, the ADM service does not require dedicated hardware or operating system environments.