Strategy components - Enrichment

Components in this category add information and value to strategies.

Data Join

Data Join components import data in an embedded page, named page or strategy component and map strategy properties to properties from the page or component. Data join components enrich data through the Join and the Properties mapping tabs. This type of components can be used to join lists of values; for example, a data join component that has one or more components as source and uses the results of another strategy component to define the join conditions.

In the Join tab of this component:

  • Use the Type drop-down to select the type of data: Pages or Component.

  • In the Name field:
    • When joining data with a page, select the page.
    • When joining data with a strategy component, select the name of the component.
  • The Class field displays the class context.
  • Model results from joined components are included by default for monitoring of predictive models and learning of adaptive models. Select the Exclude model results from <strategy_shape_name> if you only need the model results from the source components.
  • The criteria to match data are defined as one or more conditions in the Join when all conditions are met section. This is a value pair between properties in the data join component and, depending on what you selected in the Select Type field, properties in the page or strategy component. You can determine the amount of data to include in the Exclude source component results that do not match join condition check box, an option that, if enabled, results in performing an inner join operation.

Decision Data

Decision Data components import the data defined in decision data records.

  • In the Decision data tab, select the decision data record. The when conditions allow you to match properties brought by the decision data record and properties defined by the decision data component. The condition can be provided by a property or an expression.

  • In the Properties mapping tab, configure the mapping settings. The Define mapping check box turns on/off implicit mapping by name. The Automatically mapped properties list contains the properties that are subject to this type of mapping. For decision data properties that do not have an implicit counterpart among the strategy results (that is, name matching does not apply), you can explicitly map them by using the Enable additional mapping option.

Set Property

  • Set Property components enrich data by adding information to other components, allowing you to define personalized data to be delivered when issuing a decision. Personalized data often depends on segmentation components and includes definitions used in the process of creating and controlling a personalized interaction, such as:
    • Instructions for the channel system or product/service propositions to be offered including customized scripts, incentives, bonus, channel, revenue and cost information.
    • Probabilities of subsequent behavior or other variable element.
    These components enrich data through the Target tab. Use the Target tab to add comments and set strategy properties for which you want to define default values. Comments can be defined through adding rows, setting the Action drop-down to Comment and entering the appropriate comment. Properties can be set through adding rows, setting the Action drop-down to Set and mapping the properties in Target and Source.