Creating a predictive model

Use customer data to develop powerful and reliable models that can predict customer behavior, such as offer acceptance, churn rate, credit risk, or other types of behavior.

  1. In the navigation panel of Prediction Studio, click Predictions.
  2. In the header of the Predictions work area, click New > Predictive model.
  3. In the New predictive model dialog box, enter a Name for your model.
  4. In the Create model section, click Use Pega machine learning.
  5. Select a Category and a model Template.
    Note: If a model template that you need is not available, import it. See Importing a project.
  6. Click Start.
What to do next: 

Edit the settings for your model. See Edit settings.

Prepare the data to use in your model. See Preparing data.