Predictive analytics

Predictive analytics predict customer behavior, such as the propensity of a customer to take up an offer or to cancel a subscription (churn), or the probability of a customer defaulting on a personal loan. Create predictive models in Prediction Studio by applying its machine learning capabilities or importing PMML models that were built in third-party tools.

You can create the following types of predictive models in Prediction Studio:

• Scoring

• Extended scoring

  This predictive model type requires an outcome inferencing license. Contact your account executive for licensing information.

• Spectrum