About Adaptive Model rules

Adaptive models are self-learning predictive models that predict customer behavior.

The Adaptive Model rules are used to configure adaptive models in the Adaptive Decision Manager (ADM) service. An adaptive model rule typically represents many adaptive models, because each unique combination of the model context will generate a model. A model is generated when a strategy that contains the Adaptive Model component is run. When models are generated, the ADM service starts capturing the data relevant to the modeling process.