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Developing featurette videos

Updated on January 21, 2021

Add a featurette video to show a feature or tutorial in action.

A featurette is a short 60-90 second video that focuses on a single action or task that a user might want to do. The task should be comprised of three to five clear steps to complete. Featurettes can also serve as a quick demonstration of a product feature and can be used as a promotional tool to bring awareness.


  1. Select a featurette topic.

  2. Determine a title for your video.

    Ensure that your video title is descriptive so that the viewer knows what they are going to be watching.
    For example: If you want to demonstrate a feature of case management, do not just call the video Case Management but rather the aspect or feature of case management, such as How to route assignments in a case.
  3. Decide in what article you want to post the featurette.

  4. Identify the featurette steps.

    You demonstrate each step in your video, so ensure that they are clear and concise.

    Because each featurette is aimed at being 60-90 seconds, do not feel the need to rush through your demo. Your video is later edited down to fit the target time frame.

    If some of your steps take time, such as selecting check boxes or filling out a form, do not rush. The goal is to show what this step looks like when completed. A video producer edits this footage when you complete it, and so processes that are patiently recorded are more helpful to the editor and create a better finished product.

  5. In the article in which you want to include the featurette, add a placeholder text for the video file in the appropriate place, for example <FEATURETTE PLACEHOLDER>.

  6. Recording

  7. Set your desktop resolution to 1920x1080.

  8. Set your web browser to full screen (F11).

  9. Hide all video recording tool controls.

    For more technical info about preparing your screen for recording, please see the Capturing your screen course.
  10. Use the screen recording tool of your choice.

    The easiest and most basic tool is Loom, an extension for Google Chrome. You can also use Snagit, Camtasia, or Captivate. For detailed instructions on how to use these tools to record a video, see their vendor documentation.
  11. Ensure that you captured the screens correctly by playing the video back and examining it carefully.

  12. Submission

  13. Submit your featurette to the Community team through this form:

    In this form, you provide such details as the video title, steps, and article URL.
  14. Collaborate with the video producer on the featurette by posting your feedback in Filestage.

Result: When you approve the featurette, the video producer embeds the recording in your article.

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

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