Customer Profile Designer (available as a Preview Release) provides a low-code interface complete with step-by-step guidance for populating key data elements (including aggregates) in your customer profiles – drastically reducing implementation cycles and time to value, while helping you deliver a much more relevant customer experience.

With Customer Profile Designer you now have a best-practice approach for:

• Creating meaningful summaries – such as web page visits in the last 30 days, on any streamable data source.
• Assembling a customer profile by associating aggregates and/or static data with any attribute of the context dictionary.
• Using customer profile data to define more empathetic engagement policies in Next-Best-Action Designer, and as additional predictors for decisioning models in Prediction Studio.

Customer Profile Designer component in Pega Customer Decision Hub

For more information, see Adding associated customer entities in the Customer Profile Designer.