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Implement agile change management with 1:1 Operations Manager (8.3)

Updated on May 3, 2021

Businesses constantly struggle to keep pace with a fast-changing market. Complex processes and red-tape make it hard to adapt, so companies are using agile approaches to drive change at scale.

Pega Marketing™ 8.3, embeds agile best-practices directly into Pega Marketing by providing business users with a simple, straightforward process to confidently manage all their “Business as Usual” changes, with confidence.

With 1:1 Operations Managers, users are empowered with a dedicated environment to capture, plan, build, test, and deploy new next-best-actions, offers, and treatments – or update existing ones.

By taking advantage of this new capability users are able to:

  • Streamline the development of next best actions, offers, and treatments
  • Quickly prioritize requests
  • Validate changes without thorough QA
  • Reduce friction deploying changes into higher environments (staging, production, and so on)
  • Standardize best practices across lines of business
"1:1 Operations Manager"
1:1 Operations Manager

For more information, see the "Revision Management" chapter of the Pega Marketing User Guide on the Pega Marketing product page.

  • Previous topic Enrich your decision strategies with predictive models from Amazon SageMaker and (8.4)
  • Next topic Adopt best practices for strategy building with Next-Best-Action Designer (8.3)

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