It takes more than just a great offer to get a customer conversion. Creative images, text, content, layout, and so on - all that makes a huge difference, but unless it is personalized for the individual, it may not resonate.
Before, marketers were forced to spend weeks creating dozens of variations, relying on A/B testing, to determine the optimal combination for each customer and channel. It was slow, inefficient, and prone to bias.
But with the latest release of Pega Infinity™, Pega has introduced Next-Best-Treatments. We have given users the ability to create treatments in a user-friendly fashion, and to leverage AI to convert A/B testing into an adaptive, machine-learned process.
More specifically, we enable the user to:
- Link multiple treatments to each offer.
- Auto-generate adaptive models.
- Automatically score and select customers.
- Present treatments via real-time containers and collect responses.
- Evolve from A/B testing to adaptive learning.
Web Treatments in Pega Marketing
For more information, see the "Treatments" chapter of the Pega Marketing User Guide on the Pega Marketing product page.