Create predictions in just a few clicks (8.4)
Predict customer behavior and business events by using Prediction Studio to create predictions. By answering a short series of questions about what you want to predict, you can, for example, create a prediction to anticipate customer churn. You can then include the prediction as part of your next-best-action strategy to present an offer to the customers that are most likely to churn.
By creating a prediction, you also create an adaptive model as the basis of the prediction. You do not need to provide historical data to the underlying adaptive model, because adaptive models use real-time self-learning to create their own data, based on incoming customer interactions.
The following video demonstrates how to create predictions in Prediction Studio:

For more information, see Anticipating customer behavior and business events by using predictions.
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