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Create predictions in just a few clicks (8.4)

Updated on May 3, 2021

Predict customer behavior and business events by using Prediction Studio to create predictions. By answering a short series of questions about what you want to predict, you can, for example, create a prediction to anticipate customer churn. You can then include the prediction as part of your next-best-action strategy to present an offer to the customers that are most likely to churn.

By creating a prediction, you also create an adaptive model as the basis of the prediction. You do not need to provide historical data to the underlying adaptive model, because adaptive models use real-time self-learning to create their own data, based on incoming customer interactions.

The following video demonstrates how to create predictions in Prediction Studio:

"Creating a prediction in Pega Prediction Studio to predict if a customer is likely to accept an offer"
Creating a prediction to determine if a customer is likely to accept an offer

For more information, see Anticipating customer behavior and business events by using predictions.

Note: This feature might require additional deployment configurations. 
For more information, contact Global Client Support.
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