Gain a better understanding of how strategy components influence decision outcomes by using decision funnel explanations. By running simulation tests with the new Decision funnel explanation purpose, you can now break down the results of a decision funnel into granular analyses to assess how certain components and expressions influence the overall outcome. For example, you can create a simulation test to investigate whether a new business logic affects the frequency with which propositions would be offered across a segment of customers.

You can create and run simulation tests on the Simulation Testing landing page. Selecting Decision funnel explanation as the purpose for a simulation test adds predefined reports that drill down to the details of proposition counts by Champion Challenger, Proposition Filter, Prioritization, and Switch components.

If your environment includes Pega Marketing 8.2, you can also view the details of proposition counts by Geofence, Segment Filter, and Contact Policy.

Creating a decision funnel simulation test

Watch the below video to see how to create a decision funnel simulation test in Customer Decision Hub.

For more information and detailed steps, see Creating simulation tests in Customer Decision Hub.