You can now test the results of updates to your next-best-action configuration for each customer context that you defined in your Pega Customer Decision Hub™ application. For example, you can see the effect that a planned change to an engagement policy would have on targeting both households and individual subscribers within a household. In this way, you can improve the accuracy of your targeting by examining the impact of planned changes on the next-best-action results for each customer context.

For more information, see "Testing Next-Best-Action configuration with audience simulations" in the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.