Test your next-best-action configuration with multilevel simulations (8.5)
You can now test the results of updates to your next-best-action configuration for each customer context that you defined in your Pega Customer Decision Hub™ application. For example, you can see the effect that a planned change to an engagement policy would have on targeting both households and individual subscribers within a household. In this way, you can improve the accuracy of your targeting by examining the impact of planned changes on the next-best-action results for each customer context.
For more information, see "Testing Next-Best-Action configuration with audience simulations" in the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.
Previous topic Increase the flexibility of business change management with improved revision management (8.5) Next topic Predict long-term business outcomes in Prediction Studio (8.5)