Skip to main content


         This documentation site is for previous versions. Visit our new documentation site for current releases.      
 

Adding and editing the Personalized bundle action

Updated on March 23, 2021

Define the next-best-action business structure of your retention and acquisition journey by creating a personalized bundle action in Next-Best-Action Designer.

Pega Customer Decision Hub
Actions
An action is the marketing manifestation of a decisioning proposition. It defines the life cycle of the proposition. For example, an action can be to retain a customer, to present a customer with a new offer, or to update a customer address.
Personalized bundle actions
In Pega Customer Decision Hub, a personalized bundle action uses AI-driven historical and real-time data to present customers with an offer that is best suited to their needs.

    Note: This procedure applies only to the retention and acquisition journey.

  1. In Next-Best-Action Designer, click Engagement policy.
  2. In the Retention list, click Bundle, and then click the Subscription bundles arrow.
  3. In the Bundles section, click the More icon, and then click Create bundle.
  4. In the Create Bundle window, provide the details of your new bundle:
    1. In the description field, enter Personalized bundle.
    2. In the Context section, ensure that the ruleset is your application-Rules.
    3. Click Create and open.
  5. In the Edit Bundle window, on the Details tab:
    1. In the Key code field, enter: PersonalizedBundle.
    2. In the Category field, enter: Bundle.
    3. In the Description field, enter a short description of the bundle.
    4. In the Benefits field, enter a short description of the advantages of your bundle.
    5. In the Bundle Attributes section, select Yes, this is a bundle parent.
  6. In the Edit Action window, on the Treatments tab, click Add channel.
  7. From the drop-down list, select Agent assisted.
    Note: With the Agent assisted communication channel, a customer makes a call to an agent, and the agent guides the customer through the selling journey.
  8. In the Configure Agent Assisted Treatment dialog box, click Create.
  9. In the Create agent assisted treatment window, provide the details for your new channel:
    1. In the Name and Description fields, enter Agent assisted.
    2. From the Direction drop-down list, select Inbound.
    3. From the Channel drop-down list, select Call Center.
    4. From the Language drop-down list, select English (United States).
    5. Click Create.
  10. In the Configure Agent Assisted Treatment dialog box, click the Refresh icon.
  11. In the Agent assisted row, click Add, and then click Apply.
    Result: The new channel appears on the Treatments tab.
  12. Save the action, and then close the Edit Action window.
Result: Next-Best-Action Designer adds the personalized bundle and configures it to appear in the list of actions.
    • Previous topic Importing the Next-Best-Action Designer template for Pega Next-Best-Action Advisor
    • Next topic Setting the result data required by Pega Next-Best-Action Advisor

    Tags

    Pega Next-Best-Action Advisor 8.6

    Have a question? Get answers now.

    Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

    Visit the Support Center

    Did you find this content helpful?

    Yes
    No

    Want to help us improve this content?
    Suggest an edit

    We'd prefer it if you saw us at our best.

    Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

    Close Deprecation Notice
    Contact us