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Next best action in Pega Sales Automation for Insurance

Updated on September 10, 2021

By using Pega's Next Best Action in Pega Sales Automation for Insurance, you can increase customer value and enhance the customer experience with every interaction as well as empower your customers through proactive contextual actions. In addition, you can analyze customer data and derive crucial customer insights that drive coordinated real-time decisions across all channels.

For information about the next-best-action architecture and configuration steps in Pega Sales Automation for Insurance, see the following articles:

  • Previous topic Pega Sales Automation for Insurance artificial intelligence-based opportunity insights
  • Next topic Pega Sales Automation for Insurance 8.5 next-best-action architecture

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