The dashboard allows you to view and report on metrics that are important to their efforts, and track the performance of your customer engagement initiatives.
The dashboard framework consists of 20 Pega-provided executive level widgets pertaining to Awareness, Acquisition, Engagement, and Business KPIs. These widgets show current and trending results for the corresponding metric. The dashboard allows the marketer to establish and track goals, and provides customizable insight and recommended actions for each KPI.
Marketers can customize the widgets displayed in the dashboard and configure the goals for each widget. The marketer can also apply different filters to further refine the displayed metric data.
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