Prove business benefit
This User Story consists of the following tasks:
| Task ID | Task | Primary Role | Preceding Task | Effort |
| 111001 | Present best practice on reporting business value, including typical KPIs that are used to measure ROI | Digital transformation consultant | 110902 | TBD |
| 111002 | Present best practice test/control for proving business benefit - i.e. high-level (solution and channel) test/control | Digital transformation consultant | 111001 | TBD |
| 111003 | Define how best practice for test/control and reporting should be applied to the client | Digital transformation consultant | 111002 | TBD |
| 111004 | Agree KPIs that will be used to show business benefit | Digital transformation consultant | 111003 | TBD |
| 111005 | Present best practice on attribution and agree how results will be attributed | Digital transformation consultant | 111004 | TBD |
| 111006 | Define reports in external BI solution to reflect agreed KPIs and attribution (no article required) | Digital transformation consultant | 111005 | TBD |
| 111007 | Review and agree distribution of customers (or customer interactions if we can randomize for every interaction) for test and control, including universal control group management. | Digital transformation consultant | 111006 | TBD |
| 111008 | Review and agree on system controls required for test and control, e.g. what system changes will need to be implemented to ensure correct routing of customer calls (no article required as depends on customer infrastructure) | Digital transformation consultant | 111007 | TBD |
| 111009 | Construct the agreed reports (no article required) | Digital transformation consultant | 111008 | TBD |
| 111010 | Review reporting dashboards, KPIs and results (no article required) | Digital transformation consultant | 111009 | TBD |
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