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Prove business benefit

Updated on April 12, 2021

This User Story consists of the following tasks:

Task IDTask Primary RolePreceding TaskEffort
111001Present best practice on reporting business value, including typical KPIs that are used to measure ROIDigital transformation consultant110902TBD
111002Present best practice test/control for proving business benefit - i.e. high-level (solution and channel) test/controlDigital transformation consultant111001TBD
111003Define how best practice for test/control and reporting should be applied to the clientDigital transformation consultant111002TBD
111004Agree KPIs that will be used to show business benefitDigital transformation consultant111003TBD
111005Present best practice on attribution and agree how results will be attributedDigital transformation consultant111004TBD
111006Define reports in external BI solution to reflect agreed KPIs and attribution (no article required)Digital transformation consultant111005TBD
111007Review and agree distribution of customers (or customer interactions if we can randomize for every interaction) for test and control, including universal control group management.Digital transformation consultant111006TBD
111008Review and agree on system controls required for test and control, e.g. what system changes will need to be implemented to ensure correct routing of customer calls (no article required as depends on customer infrastructure)Digital transformation consultant111007TBD
111009Construct the agreed reports (no article required)Digital transformation consultant111008TBD
111010Review reporting dashboards, KPIs and results (no article required)Digital transformation consultant111009TBD


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