Put in place experimentation
This User Story consists of the following tasks:
| Task ID | Task | Primary Role | Preceding Task | Effort |
| 121201 | Present best practice for continuous improvement of the NBA portfolio | Digital transformation consultant | 111102 | TBD |
| 121202 | Define approach to experimentation, including simulation, A/B testing against live customers | Digital transformation consultant | 121201 | TBD |
| 121203 | Establish results / data based analytics review of value and potential propensity for every offer addition or change. | Digital transformation consultant | 121202 | TBD |
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