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Put in place experimentation

Updated on April 12, 2021

This User Story consists of the following tasks:

Task IDTask Primary RolePreceding TaskEffort
121201Present best practice for continuous improvement of the NBA portfolioDigital transformation consultant111102TBD
121202Define approach to experimentation, including simulation, A/B testing against live customersDigital transformation consultant121201TBD
121203Establish results / data based analytics review of value and potential propensity for every offer addition or change.Digital transformation consultant121202TBD


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