Put in place experimentation
This User Story consists of the following tasks:
Task ID | Task | Primary Role | Preceding Task | Effort |
121201 | Present best practice for continuous improvement of the NBA portfolio | Digital transformation consultant | 111102 | TBD |
121202 | Define approach to experimentation, including simulation, A/B testing against live customers | Digital transformation consultant | 121201 | TBD |
121203 | Establish results / data based analytics review of value and potential propensity for every offer addition or change. | Digital transformation consultant | 121202 | TBD |
Previous topic BAU Experiments and Optimization Next topic Channel Transformation