A benefit describes a distinct value the product brings to the product. Users with the Product Marketer role can create and maintain Benefits, which consists of:

• Benefit name
• Benefit description
• Benefit type
  • Account – Identify the account name
  • Service - Identify the service name
  • Other – A benefit value that is neither an account or service

The Product Designer for Financial Services application features the ability to automatically provide a bulleted list of benefits for a product: when you associate benefits with a product, the application concatenates the benefit descriptions into a string and inserts this into the BenefitsList column of the Product Matrix table.