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Pega Customer Decision Hub Product Overview

Updated on January 22, 2021

Organizations looking to make a significant impact on the customer experience and to drive an effective return on marketing investment are turning to a Next-Best-Action approach to customer engagement. Pega Customer Decision Hub uses decision management and analytics to determine the right action for every customer and provides customers with the right message, at the right time, in the right channel.

Pega Customer Decision Hub overview

Built for users responsible for managing inbound and outbound customer communications and experiences across paid and owned channels, the solution delivers on this vision through a unique combination of engagement strategies, campaign management, and marketing operations capabilities that leverage predictive and adaptive analytics, real-time decisioning, and business process management. The Pega Customer Decision Hub solution dynamically manages multi-channel conversations through the entire customer lifecycle, from action design to action fulfillment.

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