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Sales Cadences

Updated on November 10, 2021

Use the sales cadences to let the sales representative follow a specific workflow to get a particular outcome completed and, in consequence, to optimize connections with prospects.

Pega Sales Automation Release Notes

Sales cadences guide sales representatives through selling touchpoints with improved lead management workflows.

By using the sales cadences you can:

  • Eliminate missed touchpoints
  • Ensure that sales representatives are engaged in the right channel at the right moment

The sales operations can publish the sales cadence flows using a flow editor. The sales representative can select one of the sales cadences created by the sales operations and apply it to a particular lead.

Sales cadence flow editor
An example of a sales cadence flow displayed in the flow editor.

For more information, see Sales cadences.

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