Next-Best-Action model (sample)
Pega Customer Decision Hub for Financial Services provides a robust Next-Best-Action model, which includes strategies, offers, as well as AI models in the sample application.
| Priority | Business objective | Business group | Proposition example | Description |
| 1 | Collections | PreCollection | ReduceBalance | Returns actions for customers who are high collections risk or are currently in collections. |
| PostCollection | ArrearsHighRisk | |||
| PaymentPlans | WeeklyPayments | |||
| 2 | Service | Account | CreditLineManagement | Returns servicing activities appropriate or pending with this customer as this time. |
| Customer | UpdateContactAddress | |||
| 3 | Upsell | CreditCards | WorldMastercard | Returns offers promoting customers to upgrade into higher value products for an existing Line of Business (that is, upsell Free Checking to Premium Checking). |
| DepositAccounts | PremiumChecking | |||
| Brokerage | RolloverIRA | |||
| 4 | CrossSell | HomeLoans | HELOC | Returns offers promoting customers to open new accounts in a Line of Business not currently held (that is, cros-sell a checking account to a Credit Card-only customer). |
| AutoLoans | Used48Mo | |||
| DepositAccounts | PremiumChecking | |||
| Brokerage | RolloverIRA | |||
| 5 | Sales | HomeLoans | FirstMortgage30yr | Returns offers for customers and prospects using standard offer messages, small or medium business (SMB), and commercial loans, including secured loans. |
| BusinessLoans | SBA Express Loan | |||
| AutoLoans | Used48Mo | |||
| PersonalCards | WorldMastercard | |||
| BusinessCards | Business Platinum Card | |||
| PersonalDeposits | PremiumChecking | |||
| BusinessDeposits | Standard Business Checking | |||
| Brokerage | RolloverIRA | |||
| 6 | Negotiation | HomeLoans | FirstMortgage30yr | Returns product packages for customers who are candidates for right-sizing. |
| AutoLoans | Used48Mo | |||
| CreditCards | WorldMastercard | |||
| DepositAccounts | PremiumChecking | |||
| Brokerage | RolloverIRA | |||
| 7 | Nurture | HomeLoans | FirstMortgage30yr | Retuns messages that enhance the relationship with customer by highlighting benefits of current product holdings. |
| AutoLoans | Used48Mo | |||
| CreditCards | WorldMastercard | |||
| DepositAccounts | PremiumChecking | |||
| Brokerage | RolloverIRA |
Previous topic Data entities Next topic Roles, portals, and dashboards