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Self-Optimizing campaigns

Updated on January 22, 2021

Self-Optimizing Campaigns provide an intuitive user experience which automates the process of splitting a campaign into a series of experiments or waves and leveraging the power of AI to automatically learn which actions appeal to your customers. By continuously monitoring and applying the learning from previous waves to the next wave, Self-Optimizing Campaigns deliver incremental lift and improved outcomes across the entire campaign.

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