Pega Customer Decision Hub for Financial Services Product Overview
Financial institutions looking to make a significant impact on the customer experience and to drive an effective return on marketing investment are turning to a Next-Best-Action approach to customer engagement. Pega Customer Decision Hub for Financial Services uses decision management and analytics to determine the right action for every customer and provides customers with the right message, at the right time, in the right channel.
Pega Customer Decision Hub for Financial Services overview
Built for users responsible for managing inbound and outbound customer
communications and experiences across paid and owned channels, the solution delivers on this
vision through a unique combination of engagement strategies, campaign
management, and marketing operations capabilities that leverage predictive and
adaptive analytics, real-time decisioning, and business process management. The Pega Customer Decision Hub for Financial Services solution dynamically manages multi-channel conversations
through the entire customer lifecycle, from action design to action fulfillment.
Next topic Measurable business benefits