| Create a Campaign | The application supports multi-channel, multi-wave, and simple direct campaigns.
You can specify goals, financials, and budget for their campaigns. |
| Perform Distribution Testing | The application allows campaigns to be run in test mode, thereby allowing your
organization to validate the right actions are being made to the right
customers. |
| Perform Seed List Testing | The application allows Campaigns to be run against a set of artificial entities
(also called "seeds") in order to validate the end-to-end behavior of the
Campaign. |
| Submit for Approval | The application's operations module allows Campaigns to go through an approval
process prior to being submitted for execution. This helps your organization to adhere
to best practices around approvals. |
| Manage Campaign Life Cycle | The application allows you to perform relevant actions (such as edit, suspend,
and resume) on the campaign during the course of its life cycle. |
| Create Checklists | The application's operations module provides the ability to create checklists
which can be associated with a campaign or an action. Each checklist contains tasks
which describe the actions that need to take place in order to consider the work on
this asset to be complete. |
| Import Prospect Lists | The application allows you to import prospect spreadsheets into the system and
utilize the imported lists to target prospects. |
| Set up Seed Lists | The application enables creation of lists containing examples of customer data.
You can use these lists to validate the behaviour of your campaigns and actions prior to making these assets live. |
| Review System Health | The application provides a centralized utility that performs a self-diagnosis of
the application and provides system administrators with links to areas that need
attention. |
| Configure Channels | The application provides robust support for a variety of communication channels,
including Email, SMS, Passbook, and Push Notifications. |
